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Marketing 101

Day-to-day marketing involves a lot of basic content creation and event management to support various marketing activities. Writing a press release, hosting a webinar, building a web-site, delivering a seminar, creating a product brochure, recording a podcast, harvesting a customer success story....

“Center marketing was a key part of our company launch. From message creation to collateral development and designing and building our web site and on-line store they exceeded our expectations”

Dan Genis
CEO Bratt Sports

All of these activities have two main components: positioning/messaging and technical execution. And that is where inefficiencies and errors can creep in - when one team is responsible for the messaging but another is doing the implementation. At Center Marketing we control the entire process, from messaging to creative development and deployment. No iterations, no communications problems, no extra overhead.

  • Data sheets, product brochures, white papers, presentations
  • Web sites including graphics design and animation
  • Advertising, endorsements
  • Customer testimonials, product reviews
  • E-mail and direct mail
  • Feature articles, press releases, editor interviews
  • Trade shows, seminars, webinars, user group meetings
  • Customer newsletters, podcasts
  • Hands-on workshops and on-site events
  • Promotional videos
Some Website Examples

You need to make sure that you use your promotional budget effectively  by reaching the right audience with the right message using the right communications tactic. Center Marketing can help you to develop an effective and efficient demand creation plan and execute on all of the components, ultimately delivering increased sales and market share.

 

© 2011 Center Marketing, LLC